About the Series

In partnership with the University of Notre Dame Alumni Association, we are proud to be part of the ThinkND virtual series exploring wine, beer, and spirits. All lectures are presented virtually, free to attend, and open to all.

Most people enjoy a nice glass of wine with dinner, and some discuss the complexities of taste, but we’re returning to basics. What is wine? How is it made? Let’s start from the beginning and build a base of understanding to explore all things wine in the Wine, Behind the Curtain series. We’ll share how to experience your favorite bottle and what decisions or locations affect its flavor and aroma. Wine will be more interesting with your newfound knowledge, and you will have more fun discussing wine with your friends.

Wine Marketing Trends & Innovations

Is wine now part of an American lifestyle? As Wine, Behind the Curtain begins to shift the discussion from science to business, in our fourth live session, we will examine the key factors in building a wine brand, the evolving role of wine experts, and what “brand experience” can mean in the wine industry. Join moderator and Notre Dame Professor Joe Sweeney from Mendoza College of Business in a discussion of all things wine marketing with Andrew Waterhouse ‘77, director of the Robert Mondavi Institute, and David R. Duncan ‘88, Proprietor/Chairman & CEO, Silver Oak and Twomey Cellars.

More Resources:

Visit the ThinkND Series website to find more resources, including speaker biographies, short videos, articles and recordings of past events.