Event Date
"The Cycles of Demand in the Wine Industry"
The wine industry is facing many challenges today, including climate change, wildfires and maybe most significantly, a reduction of alcohol consumption by consumers. Is this trend likely to shape the future of vineyards and wineries, or is it an example of the cyclical nature of supply and demand? Michael Mondavi, Founder and Chairman of Folio Fine Wine Partners has seen many industry ups and downs over decades in the wine business. He’ll share knowledge and insights, including lessons learned, opportunities for improvement, and whether he sees anything different about this particular downturn.
Event Schedule:
5:30 pm: Doors open, welcome reception with a hosted bar.
6:00 pm: Lecture
7:30 pm: Event ends.
Special thanks to Michael Mondavi Family Estate for donating Oberon Napa Valley Chardonnay and Emblem Napa Valley Cabernet Sauvignon for the welcome reception.
Registration:
The lecture will be in the Silverado Vineyards Sensory Theater on the UC Davis Campus. Seating is limited. Tickets are $30 per person, $25 for faculty/staff, $10 for students.
Registration opens soon.
Speaker:
Michael Mondavi is known as the “quiet icon” among his friends and colleagues and is widely credited with helping to establish and build the Napa Valley wine industry as it is known today.
Raised at the Charles Krug winery in St Helena, Michael’s career began in 1966 when he and his father Robert, co-founded the Robert Mondavi Winery in Oakville, Napa Valley. He served in many positions at the winery, including winemaker for the first eight harvests, including the celebrated 1974. From 1969 to 1978, Michael served as Vice President of Sales. He was named Managing Director and CEO in 1990 and, following the company’s public offering in 1994, was appointed President and CEO. He later served as Chairman from 2001 to 2004.
In 1999, Michael, along with his wife Isabel and their two children, Rob Jr. and Dina, purchased the Animo vineyard on Atlas Peak. This marked the first chapter of the Michael Mondavi Family Estate, creating a sustainable legacy to be passed down to the next generation.
In 2004, they launched Folio Fine Wine Partners – a full-service wine importer and marketing agency that was born of Michael’s strong belief and vision that the best wines in the world would be produced by wineries that are family-owned and family-managed. Today, Folio is focused on representing the finest portfolio from esteemed family-owned producers from Italy, Spain, Portugal, Argentina, France, Austria and Mondavi’s own family portfolio from California.
Recognized as one of the global emissaries of California wine, Michael has been actively involved for decades in industry affairs and numerous civic activities. He has held roles as Chairman and CEO of various industry bodies, including the Wine Market Council, Napa Valley Vintners, California Wine Institute, and Winegrowers of California. In 2015, the Wine Enthusiast named Michael their 2015 Person of the Year, recognizing his contributions to the US wine industry.
Michael and his wife, Isabel, reside in Napa Valley, close to their children and their respective families.
About:
This event is part of the Walt Klenz Lectureship Series on Wine Business, which brings leading figures in the domestic and international wine business to the institute for evenings of talks, insights, and unique perspectives about the wine industry.
Venue & Parking:
This event will be in-person at Silverado Vineyards Sensory Theater at the Robert Mondavi Institute, Sensory Building. Parking is available at the Gateway Parking Structure. Parking payment is enforced on weekdays. There are three options for parking payment:
UC Davis uses AggiePark via the AMP app – please be sure to download the app ahead of time and set up your profile. Select the zone which you parked using the map or icon in the top right corner of the app. This is the preferred and easiest method.
If you do not have a smartphone to download the app, you can also sign up for an account online and follow the steps on the website: https://aimsmobilepay.com/
Alternatively, permit machines in the Gateway Parking Structure accept credit cards. You will need to enter your license plate number into the machine to purchase a permit. We recommend this option as a last choice.
Questions?
If you have questions about this event, please email rmievents@ucdavis.edu.